AI Is Already Running Parts of Your Competitor's Portfolio. Here's What's Actually Worth Paying Attention To.
AI and automation tools are proliferating fast in multifamily, but not every shiny feature deserves your budget or your trust. Here's a practitioner's breakdown of which technology trends are generating real results for operators right now — and which ones still need to mature before they're worth the integration headache.
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The Noise Is Real. So Is the Signal. Every vendor at every conference right now has 'AIpowered' somewhere in their pitch deck. And honestly, it's gotten hard to separate the tools that are genuinely changing how portfolios perform from the ones that just added a chatbot to a dashboard and called it machine learning. So let's cut through it. Here are the AI and technology trends in multifamily that actually deserve your attention in 2024 and into 2025 — with some context on what to expect from each. 1. Dynamic Pricing Is Table Stakes Now — but Most Systems Still Have a Black Box Problem Revenue management software has been around for over a decade, but the conversation has shifted. The question is no longer should we use dynamic pricing — it's do we actually understand what our system is doing?